Estée Lauder has enlisted activist and writer Amanda Gorman for a three year partnership, as part of the Writing Change programme, described as 'a special initiative to advance literacy as a pathway to equality, access, and social change'.

Gorman commented 'Mrs Estée Lauder shattered glass ceilings as a leader in business 75 years ago. Embracing this spirit, I am delighted that our partnership will help inspire women, girls, and all people around the world to do great things, to disrupt, to be confident, and to be future leaders in whatever path they take'.